Back in 1984, a landlocked beach bum named Bryan Loy realized that his true calling in life was teaching music, and via extension, selling music gear.  Calling upon his deep love for all things tropical, he decided to incorporate these themes into a music store with a tropical feel. The result is Paradise Music, a home away from home, a tropical oasis originating first in the hills of East Tennessee, then finding its forever home in the mountains of western North Carolina.  

Bryan, along with his lovely wife Kimberly and his merry band of qualified teachers, repair staff and sales staff open the doors to the stores each morning with one thought in mind. “Today let’s bring a little slice of paradise into the life of every person that walks through our doors.”