In the mid 1960s, a young, small-town entrepreneur named Bud Ross battled the odds to combine America’s love of music with its passion for high speed hot rods. Imagining the future wrapped in sparkling car upholstery, Ross experimented with covering speaker cabinets with the same colorful Naugahyde┬« material. Musicians responded with an enthusiastic “outta sight!” and an icon of the modern music industry was born. Today, Kustom is still filling niches with well designed products for the student and professional musician. Have a look!